Tiger Brands has not only come under pressure from its offshore operations, its South African business has also been up against a wall in the past couple of years. Since the days of the recession, consumer spending has yet to fully recover, which means growth in the consumer goods industry largely remains subdued. Ongoing job losses and sharp increases in administered prices such as fuel and electricity have stifled spending too. The result has been an increase in competition between branded goods producers such as Tiger Brands and retailers’ private label offerings. Victor Seanie comments.
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