Consumer goods group Tiger Brands’ expansion into the rest of Africa has very much been a case of a “cat on a hot tin roof”. Its experiences in Nigeria and now Kenya have exposed some bad or rather rushed decisions by CEO Peter Matlare and his executives. This has pushed the group into a quandary. While it wants to continue with its march to conquer sub-Saharan Africa, it’s had to become so circumspect that it is unlikely to take major risk in the near future, while it is still trying to fix some of its floundering African operations. The danger is that its rivals, notably Pioneer Foods, is not waiting, setting its sights on the same African markets that Tiger Brands identified a decade ago. Victor Seanie comments.
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